Belly Dance Maternity
1500 SFOriginally a car repair shop, this 1500 square foot space is located in the Bucktown district of Chicago. Over time we have been asked to create two different concepts for the maternity clothing store. When it first opened we transformed the space into a modern retail experience using wood display boxes on wheels to allow for flexibility and a fresh approach to merchandising. Concrete floors, stained wood beam ceilings and the birch plywood mobile displays created an understated elegance and cozy atmosphere that comes from using natural materials. A new glass storefront was cut into the façade for natural light and storefront exposure from the street. Then, 12 years later, we adjusted the retailing concept to further expose the clothing and accessory items to increase the amount of inventory lines on display.
Photography of new space by John Faier
Photography of previous space by Doug Benning